When you cook for your family, there’s always something in it for you too. Let the art of persuasion involve delicious meats.



This first spot in the campaign features the amazing comedian Wendi Mclendon-Covey (Bridesmaides, Reno911) and directed by David O. Russell (The Fighter, I Heart Huckabees).

Dance Video: An awesome result of extra footage and musicians down to compose for it.
The second spot, Anything, for lunchmeat.

We had many hilarious outtakes that we turned into teasers. Here is my favorite.
Now for some behind the scenes photos shot by our in-house photographer.










