The Smarter Planet campaign needed an update that would get business leaders to stop and take notice. The campaign poses provocative headlines in the form of questions that relate to commonly-known but hard-to-resolve business problems. Each ad was brought to life with a full-size installation and shot by photographer Gregoire Alexandre. The visuals live within the Smarter Planet icon but different perspectives make each one a distinct work of art.
18 new ads are currently running in publications and airports all over the world. Each execution is also a :10 piece of film that really shows off how each set was built.
Denise Zurilgen | GCD/Art 